Review:
In this book, Dockery covers the history of Pokemon and its North American (particularly US) marketing and popularity. Connected to that marketing aspect, Dockery also covers franchises such as Digimon, Monster Rancher, Yu-Gi-Oh!, and Cardcaptors (not Cardcaptor Sakura).
I got this for the in-depth focus on Pokemon, which wasn't a franchise I was ever much interested in when I was younger, although I've come to appreciate the videogames as an adult. I hadn't expected this book to spend so much time on Digimon (in the "Pokemon vs. Digimon?" debate, Younger Me was very firmly in the Digimon camp, probably because I was at the older end of the age range these franchises targeted). Dockery hit me right in the nostalgia.
